I am a brand strategist consultant with over 15 years of experience working with both global corporations and early stage startups. My expertise lies in market research and insights, brand purpose, brand development, culture and identity, POV and positioning. I have a deep understanding of what it takes to create and build successful brands from the ground up, and believe that strong branding is key to any business' success. I am a champion of brand building from the inside out - and believe that brand is the grounding life force of the business and drives the company to success; along with product and business strategy. As a former personal trainer I use my coaching skills to help companies win by teaching them the knowledge, training their skillsets, and coaching them on how to put all of it into practice so they can build on a solid foundation. Earlier in my career I worked as an integrated marketer, working with some of the world’s top brands. I understand the importance of aligning marketing initiatives with business strategy in order to achieve tangible results. In my spare time, I enjoy running (currently training for the NYC Half Marathon) and spending time hanging out in Brooklyn and NYC. And when I’m not pounding the pavement or smashing through WODs, I can be found eating roasted veggies, as well as delicious cookies and nachos.