Brandy McDowell is fueled by natural instincts to make each brand the best it can be while leading, inspiring, and motivating teams to succeed, setting Brandy apart from others in her field. Known as a down-to-earth creative strategist who’s not afraid to take on challenges, Brandy pulls together all the right pieces—including story, partnerships, marketing campaigns, teams, and platforms—to shape the customer experience. As Digital Content Strategist for XTG Media, Brandy has forged collaborative relationships with internal and external teams to identify current trends, uncover critical demands, and build multiplatform marketing channels to effectively deliver client-tailored content to leverage position and propel upward momentum for organizations. In addition, Brandy also remains connected to her community by serving as a board member and social media content manager for a start-up non-profit organization that provides mentoring and educational/personal support to underrepresented young women in the Sacramento area.