I'm a product marketing professional with over 10 years of experience as manager and executive leading product marketing, go-to-market strategy, positioning, and product launch initiatives. I have a passion for building things, learning, and working in cross-functional teams, particularly at the intersection of sales and product development I've had the privilege of leading and building product marketing teams at Amazon for over 5 years, where I supported the growth of multiple businesses, both B2B and B2C. Additionally, as the founder of a bootstrapped small marketing agency, a corporate ecommerce venture, and co-founder for a VC-backed SaaS startup, I’ve developed the ability to develop structure out of ambiguity and bring clarity to confusion, moving between strategic perspectives and tactical work with ease. These experiences have given me a unique understanding of the challenges that organizations face in developing and launching successful products and instilled the skills to make data-driven decisions that have positively impacted the bottom line. My experience presenting and reporting to C-suite executives at major multinational firms has honed my ability to communicate complex ideas clearly and concisely. If your company is launching new products in the ecommerce or DTC space, whether B2B or B2C, I would love to explore how I can support your team in defining your customer audience, developing your positioning and messaging strategy, thinking through testing and optimization, and integrating your marketing and sales approaches.