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I’m a data-driven Growth and product marketing strategist with proven strengths in lifecycle campaigns that result in revenue. I have over ten years of marketing experience that just keeps getting better! Most recently, I wore all-the-hats at a startup that brought me from first employee to a leadership role. I established user research strategies, created qualitative and quantitative metrics databases for our team to refer to and learn from. I optimized landing pages, A/B tested email campaigns, and used research to create a product with a PLG motion to create our first unending source of subscription revenue! It brought a 123% increase in active subscribers and, last I checked, retention was at 72% and INCREASING. 🎉
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