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CRO/Chief Merchandising Officer
Katie Appel is an experienced Commercial/Growth Executive with over 15 years of experience in the consumer industry. She has deep expertise in building and scaling, a strong focus on continuous improvement, and demonstrated excellence in P&L management (ranging from zero to $500M+), growth strategy, product development lifecycle, technical product management, e-commerce, customer experience, merchandising, sustainability, brand and marketing, and innovation.
-Known to be mission-driven, disciplined, passionate, customer-centric, systems-thinker, authentic, data-driven, resourceful, straightforward, resilient.
-Highly respected people leader, with track record of creating and leading high performing and diverse teams.
-Adept at going deep into the details and then zooming out to systematically design a model to scale efficiently and sustainably.
-Seasoned in building rock-solid credibility with stakeholders, clients, and employees.
Katie has a strong background in technology-oriented food and beverage enterprises and is passionate about food inequity and sustainability. She is focused on partnering with values-driven enterprises that are entrepreneurial or rapidly growing. She holds a BA from UCLA and an MBA and MS from the University of Michigan, Ann Arbor.
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